Your Personality, Summarized in a Typeface
If you’ve ever sat down with a type designer, what you quickly realize is that they rarely talk about fonts in purely aesthetic or even functional terms: They talk about assertiveness or calm or friendliness. In short, they talk about personality traits. It makes sense, then, that your personality could be translated into a typeface. And Pentragram has done just that, in this lovely microsite, What Type are You? (Password: Character)
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